New Holland is a well-known brand in both the agricultural and construction markets. In construction sites around the world, you can find backhoe loaders, compact crawler excavators, crawler dozers, crawler excavators, graders, skid steer loaders, and wheel loaders brandishing the bold mark of New Holland. If you live in a more agricultural area, you'll often see New Holland tractors, spreaders, combines, headers, and utility vehicles working on farms and ranches. New Holland is a brand that has truly permeated the heavy machinery industry, and is an interesting study for the history of heavy equipment manufacturers.
CASE Equipment 175th Anniversary
This year marks the 175th anniversary of CASE Construction Equipment, a major leader in the manufacture and innovative design of construction equipment. In this Shop Talk Blog post, you'll learn a bit more about the history of this company -- including the story behind the original mascot and CASE's connection to both New Holland and Fiat.